Foundation Of Graphic Designs

In your day to day life, you may get attracted to any book cover, magazines cover, business card, invitation card, posters, infographics, product labels, visual representation of mobile apps, and so on. These kinds of visually attractive contents are created with the combination of images, text, colors, lines, designing tools, and design skills. The example cannot cover the entire concept of Graphic designs.

Here are some of the types of modern-aged graphic designs:

  • User Experience (UX) design- Makes sure that any website or application is easy and convenient to use by maintaining few aspects such as usability, desirability, adoptability, etc.
  • Website design- Creates captivating and interactive web pages for users that includes color scheme, navigation, layout, etc.
  • Motion graphic designs- It can also be called as animation that makes visual elements real with special effects like in movies, video games, etc.

Graphic design is a medium of communication in digital age

Graphic design is a communication design that establishes a visual communication. Graphic designers can actually say a lot with their designs that can be easily created using a computer. In the digital world, graphic design is a tool that can captivate, inspire, and inform customers about the business, brand, products, and services. The main focus of the graphic designer is to make an organization or business recognizable and influential. The design can easily and effectively communicate about an idea and establish an identity through advertisement and promotions. With the effective use of colors, images, fonts, texts, logo, animation, shapes, and other graphic designing elements; graphic design can help in collaboration with others.

Graphic designs connect emotionally

In modern digital age, a graphic designer has to work with the interactive software and the right designing skills. It’s crucial for them to understand the requirement of the audience and their designing should hit their emotion. If they connect emotionally with the design, they will stay and connect with the brand too. This is the reason why this is called as emotional design.

Designer should have the vital understanding of the color theory and should have the ability to choose the right color scheme. Every element for a design should be selected to reflect the identity of the organization and fulfills the user’s expectation. Designers need to use the elements to match the tone such as excitements, happiness, sadness, etc. They need to shape users’ emotions and compel them to take necessary steps that you want such as use of call to action.

Graphic designs make visual experience mesmerizing

 Graphic designers who are involved in user experience (UX) design must always follow a human centric approach and justify the stylistic choices whether it is use of fonts or location of image. They must look to empathize most with the users while creating eye-pleasing designs that helps maximize usability. Aesthetics are very important in UX design and serves a purpose. Graphic designers must keep visual design in mind while creating good UX designs.

You must ensure that beauty and usability go hand in hand. Thus the design can discreetly have your organization’s ideals and convey it to users. When a designer establishes a trustworthy visual presence, they convey to the users that they know what they are doing and it is not just about aesthetically arranging pleasing elements where users expect them to find or eased their way around. The most important thing is that the values displayed by your designs reflect their ideals too.