Seo Is A Powerful Tool For Modern Day Business

SEO stands for search engine optimization. It is a practice of content optimization to make it discoverable through a search engine organic search result. It simply elevates the visibility of any website or webpage in the search engine so that more number of people will able to interact with it. It brings more traffic, attention, sales, and profit for you.

SEO Is A Series Of Practices

SEO is not about single approach, you have to work on various aspects. It includes various factors such as the quantity and quality of the content, images, links, and more.


The complete process is divided into two parts- On-page SEO and Off- page SEO.

On page SEO refers to the practices in which content and HTML code of a webpage will be optimized in order to make it SEO friendly and search engine friendly. The practices are related to optimizing the elements of the website. It includes quality of the code, responsiveness of the site, user friendliness of the site, textual and visual content, etc.

On the other hand, Off page SEO includes the factors such as links from the other site, blogging, social media attention, press release, and other marketing activities.

SEO is not a one-time practice

Google uses a complex algorithm to fetch data from the queried index and instantly provides you with the best results against your query. Various logical combinations of algorithms and large number of ranking logics are used by Google to give us the webpages on it search engine results pages.

As per Google, the search algorithm used by it is changed thousands of time in a given year. In most of the cases, the Google algorithm update is too small to be noticed. But once in a blue moon, Google comes up with a change that is so large that it totally changes the way SEO is done.

All business owners must look at SEO as a must business requirement. It should be considered on the same lines as that of advertising and marketing. People must be patient and must invest for a long period.

SEO is a long journey, there are no shortcut

SEO is a practice that takes time to bring result. You could not expect result in a very short span of time. It simple words, there is no shortcut for SEO, if there is any it will have impact on your website.

You need to understand that there are some practices that are counted as wrong SEO method and are termed as Black Hat SEO. If you use such methods, may be you will be glad with the result in the beginning but sooner or later you will have to face the consequences as well as adverse results. Most importantly, Google can abandon your website. So always follow genuine and right process for SEO if you want to enjoy long term benefits.

SEO Is Completely Free

Search engine optimization is a free practice. You don’t need to put your hard earned money on this. If you do this in the right and consistent way, you will get better result without spending a single penny.

SEO provides identity to your online business

Most of the people would likely to click on the first five results appearing on the search engine after making a query. If you fail to grab these places, you might be losing loads of customers and visitors that may affect your business result. SEO helps your website to reserve a place in search engine results. If you can make it on the top of the search engine results, you can turn majority of the visitors into your regular customers. SEO is a boon to the startup, small businesses, and other businesses as well.